TMW's latest campaign for Guinness brings the game of Rugby to
life with the use of social media, mobile marketing, promotional
activity and rich content for the Guinness relationship marketing
As part of the campaign, fans will be able to access exclusive
content from Guinness rugby ambassadors, Lewis Moody, Lee Byrne and
Sean Lamont on the facebook page (www.facebook.com/Guinnessgb).
Moody is also providing a weekly blog to 1759 (1759.guinness.com) and the Guinness facebook
page so rugby fans can get insight and access to England's captain
directly from the camp in New Zealand. Also available from 1759 is
a pub guide which enables users to locate the nearest pubs showing
the game and serving Guinness in their area.