TMW is launching a shopper marketing campaign for Diageo and
Schweppes brands to kick start a summer of celebrations.
The campaign, which includes press, outdoor, in store and trade
elements, showcases the ongoing relationship between Diageo's
Pimm's and Gordon's spirits, and Schweppes Mixers and Schweppes
Building on and celebrating the premium brand's iconic British
heritage, the work will focus on four key events in this year's
social summer calendar, including The Queen's Diamond Jubilee.
The creative features images of the individual drinks set either
side of the exclusive limited edition summer bottles, with images
of the Union Jack in the background. One leads with the strapline:
'A spectacular summer without Pimm's and Schweppes there? It's just
The campaign will run alongside radio and PR elements.
Victoria White, head of shopper marketing at TMW comments:
"Pimm's, Gordon's and Schweppes are all premium brands with a
unique British heritage. During this special Jubilee year, their
heritage makes them particularly relevant and the campaign
demonstrates that they are the perfect accompaniment to any summer