Captain Morgan gets the party started with online football anthem

Captain Morgan gets the party started with online football anthem

TMW is this week releasing a football music video for Diageo's Captain Morgan's Spiced Rum brand. The video, which is accompanied by on trade and social media activity aims to raise brand awareness during the football summer season.

Entitled 'Party Like a Champion', the football anthem encourages consumers to have fun and enjoy the party that surrounds the football season. Featuring a host of lookalikes, including Wayne Rooney, Cristiano Ronaldo, FIFA President Sepp Blatter, notorious referee Pierluigi Collina and The Queen, the Captain calls on viewers not to take the game too seriously. He emphasises that it's not the winning or losing that matters, but getting involved and partying like a champion.

The video will be seeded online across three countries: the UK, Germany and Austria. A longer directors cut of the video and the full song will be available to download via the Captain Morgan Spiced Facebook pages within the respective markets. As well as accessing the video and the song, fans will be able to enter competitions to win their own football party kitbags, which include branded foosball tables and plenty of merchandise to help them organise their own get-togethers.