TMW is this week releasing a football music video for Diageo's
Captain Morgan's Spiced Rum brand. The video, which is accompanied
by on trade and social media activity aims to raise brand awareness
during the football summer season.
Entitled 'Party Like a Champion', the football anthem encourages
consumers to have fun and enjoy the party that surrounds the
football season. Featuring a host of lookalikes, including Wayne
Rooney, Cristiano Ronaldo, FIFA President Sepp Blatter, notorious
referee Pierluigi Collina and The Queen, the Captain calls on
viewers not to take the game too seriously. He emphasises that it's
not the winning or losing that matters, but getting involved and
partying like a champion.
The video will be seeded online across three countries: the UK,
Germany and Austria. A longer directors cut of the video and the
full song will be available to download via the Captain Morgan
Spiced Facebook pages within the respective markets. As well as
accessing the video and the song, fans will be able to enter
competitions to win their own football party kitbags, which include
branded foosball tables and plenty of merchandise to help them
organise their own get-togethers.