INFINITI launches the FX Vettel Edition with integrated drive

INFINITI launches the FX Vettel Edition with integrated drive

The luxury automotive brand INFINITI has launched an integrated marketing campaign to support the launch of the limited FX Vettel Edition. The first running prototype of the car, of which there will only be fifty for sale in Western Europe, made its first public appearance at this year's Goodwood Festival of Speed.

The FX Vettel Edition continues Infiniti's partnership with Red Bull Racing and double Formula One World Champion Sebastian Vettel. The integrated campaign includes a refreshed website, eCRM and social media activity, managed by TMW.

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