The luxury automotive brand INFINITI has launched an integrated
marketing campaign to support the launch of the limited FX Vettel
Edition. The first running prototype of the car, of which there
will only be fifty for sale in Western Europe, made its first
public appearance at this year's Goodwood Festival of Speed.
The FX Vettel Edition continues Infiniti's partnership with Red
Bull Racing and double Formula One World Champion Sebastian Vettel.
The integrated campaign includes a refreshed website, eCRM and
social media activity, managed by TMW.