TMW has appointed Anna Foster to the newly created position of data director, where she will oversee the data operations and the data planning and analytics teams. Foster will work across TMW’s spectrum of clients to ensure that data of all types is used to optimise campaigns and drive marketing strategy forward.
Foster brings with her over 10 years of industry experience and joins TMW from MPG Media Contacts, where as head of data strategy, she launched the agency’s data strategy department and established a web analytics offering.
Chris Freeland, chief operating officer at TMW comments, “After months of searching for the right person, I am delighted to welcome Anna to TMW. Her extensive knowledge and experience of all aspects of data make her the ideal candidate for this new role. With social media increasingly affecting the way we use and measure data, Anna joins us at incredibly exciting time and we are confident that she will make a big impact on our clients’ business.”
Foster adds: “I am extremely passionate about generating insight from data and using it to deliver successful client campaigns. TMW’s constant ability to develop is what attracted me to this role and I am looking forward to working with the team to position data at the heart of everything the agency does and drive greater business intelligence for our clients.”