Flora Cuisine is launching its first ever cookbook to reward its Facebook fans and create further engagement around the product. Produced by TMW and entitled 'Let’s get cooking! Everyday recipes by mums (and dads too!)', the book is made up of 30 crowd-sourced recipes, which were entered into a Facebook competition earlier this year. Flora brand ambassador Jean-Christophe Novelli had the difficult task of picking the top 30 from a total of 509 entries.
The cookbook is divided into four sections, ‘Everyday Easy’, ‘Staying in’, ‘Sunday Afternoon Baking’ and ‘Little Chefs’, with recipes ranging from Lamb Tagine to Banana Fudge Cake. The cookbook will launch alongside Flora’s new Twitter and Pinterest pages and 750 copies will be up for grabs on Facebook. In addition a free downloadable copy will be available on the Flora website or consumers can get them in Asda as part of a new on-pack promotion. TMW will be rolling out the digital and social media campaign to support the launch.