Lynx is now letting fans put their Lynx Effect to the test with the launch of its first HTML5 game in the UK. Managed by TMW, the campaign forms part of Lynx’s continual social content strategy and marks the first digital game to be launched by a Unilever brand in this region.
The new HTML 5 game-play is designed to work across all mobile and desktop devices, so Lynx fans can play on the go. The game went live on the popular Lynx UK and Ireland Facebook page, a social media brand portal that has already broken new ground for Unilever UK this year – being the first to achieve 1 million ‘Likes’.*
You can play the game here.
* The Lynx UK & Ireland Facebook page was the first Unilever UK brand to achieve over 1 million ‘Likes’, Summer 2012