TMW has created a new digital campaign to support the launch of Lynx Peace, the latest addition to the Lynx range. Called ‘Make Love Not War’, the campaign encourages fans to embrace peace in every aspect of their lives and centres on the three passion points of music (Make Beats Not War), fashion (Make Threads Not War) and photography (Make Moments Not War).
Built around the idea that the world’s a better place when we focus our passions, the campaign aims to raise awareness of the Peace One Day project. ‘Make Beats Not War’ sees one of the UK’s most successful music producers, Naughty Boy, bring together three leading artists for one exclusive track, all in the name of peace.
As well as creating an online hub to house the content, TMW ran social media activity and digital advertising to support the campaign. The project was delivered using agile methodologies, with a high level of client involvement throughout. TMW introduced a new collaborative design approach to this project, whereby creative technologists and interactive designers worked hand in hand during the creative process.