The perfect cocktail.

Mixing striking design, engaging content and intuitive UI to bring J&B to a whole new audience.

J&B asked us to serve up a new global website that would appeal to a younger audience, persuading them to put J&B back on their cocktail lists. It would need to align with their new global positioning of ‘venture together’, showing the good things that happen when people collaborate.

A hands-on approach

We needed to get our new target audience to start seeing J&B as a relevant drink for them. So we used bright colours, intuitive functionality and compelling content to create a fully responsive website that was impactful for younger audiences around the globe.

Designed to bring people together

Inspired by the ‘venture together’ brand message, we came up with a creative idea to represent collaboration. Our short and engaging films used multiple pairs of hands making cocktails – demonstrating that good things (and great drinks) happen when people come together.

I just wanted to say thank you for all the hard work on getting J&B Scotch live. As usual the delivery of the project has been at a very high standard. From a selfish point of view it makes my job very easy working with you, as you have the correct approach and attitude towards a project.

Diageo Digital Technologist