Do Not Disturb.
Positioning Durex as an authority on the emotional, as well as the physical, side of relationships.
Although synonymous with sex, Durex wanted people to see them as relationship experts beyond just the physical. So we addressed lovers around the world, showing them how their obsession with technology is taking its toll on their relationships (especially while on holiday) and how a small change can have a big impact.
A social experiment
We flew six couples to a dream holiday in Sri Lanka and asked half of them to give up devices, while the others got to keep theirs. Thanks to hidden cameras, we captured the effect this had over the week, revealing our tech-free couples enjoying their time together more.