Work to live. Not live to work.
For Go Home Well to truly resonate, we needed staff to engage on an emotional level. At its core, Go Home Well tapped into a universal human truth: we all work to live, not live to work. So we encouraged staff to think about their wellbeing at work from the point of view of their loved ones at home – a complete change of mindset.
We shared heartfelt stories of real frontline staff and their loved ones, challenging the distinct separation between ‘work’ and ‘home’, and encouraging frontline staff to think about their own motivation to stay safe.
We created a hero film and supporting suite of assets to best showcase these human stories, which we delivered through a blockbuster launch and range of internal activations. All helping to change internal culture and help reframe health and safety from the ground up.