Lynx.
Apollo.

Brief

To support the global launch of the new Lynx Apollo range by creating a range of digital assets as part of a new global campaign.

Our Solution

We created a series of films entitled ‘An astronaut never has to…’, which highlighted the visible advantages that astronauts have when it comes to getting the girl and drove viewers to the LynxApollo.com site.

The films could be viewed on a custom-made YouTube channel and were also used as part of Lynx’s ‘Always On’ Facebook strategy. We also created a fully responsive Facebook and mobile app for the project.

Results

  • The YouTube desktop masthead exceeded the average interaction rate by 25%
  • Our video content received over a quarter of a million views and drove over 90,000 visits to the site – a conversion of 36%

For Lynx we had lift off! We created out of this world digital experiences through video and interactive video to show what life as an astronaut could be like. We did Buzz Aldrin proud.

BOB UDALE
Head of Planning