ghd. All Rise and Between the sheets
To help ghd make noise with the launch of two of their hot brush styling products, we created multi-market launch campaigns that ran globally across VOD, social, digital, print, Press and POS.
As the most irreverent personal styling brand on the market, the campaigns brought to life the product benefits in a way that only ghd can – by celebrating female sexuality beautifully and unapologetically.
Across both campaigns we created a hero launch film and a suite of social and digital content, including cutdowns, banners, GIFs and stills. To maximise investment in the campaign, we put together a ‘super-shoot’, generating assets for multiple channels in one hit, allowing us to drive down the cost of production.
ghd rise – All rise
The ghd rise is ghd’s first volumising hot brush. In our ‘All rise’ campaign we show how ghd rise offers the highest, fullest and longest volume a woman can get. Our two beautiful models are styling their hair before they are literally elevated into the air.
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