Curiouser.
Some thoughts, opinions, and observations that deserve a wider audience. If we’re curious about it, we reckon you might be too.
Every year (pandemics notwithstanding), the TMW strategy team heads out to Austin, Texas for South by Southwest. Have a read of the weird, wonderful, terrifying and inspring things that we learned in 2022.
A self-proclaimed “free speech absolutist”, Elon Musk has pledged limit the platform’s content moderation policies, open source Twitter’s algorithm and take action to remove bots. But the circus surrounding the takeover suggests that some of the proposed changes are likely to threaten many Twitter users’ rights to speak their mind.
In the latest of the neverending algorithm updates, Instagram has finally reintroduced options for users to see posts in chronological order, but what does this mean for brands?
Trans and drag issues have been intricately linked in recent history, but it’s important to distinguish the two from one another.
Why brands selling ‘embarrassing’ products need a direct-to-consumer strategy.
Many people are feeling pressure to suddenly be mental health supporters for friends and colleagues – without any real training. However, there are some key things everyone can do to make the workplace culture naturally more supportive of people’s mental health.
International Women’s Day sparked valuable discussion around women’s path to leadership in the ad industry – but how do we turn talk into action?
As Hasbro’s decision to rebrand Mr Potato Head prompts an intense online debate, what are the lessons for brands to learn?
How brands can appeal to our resurgent sense of community: 6 steps to make an impact through local marketing.
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