February 19, 2024

In times of recession, try mid-funnel magic

When times are hard, telling clients to spend more is all well and good, but it's not always going to feasible. If you want to pull a rabbit out of the hand with reduced budgets, the messy middle is the best place to start.

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October 17, 2023

More than meets the eye

Three common misconceptions about the graphic design process

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August 31, 2023

Brands as allies for the LGBTQ+ community

After working together to create a campaign promoting trans allyship for this year’s Pride in London march, creative consultant Rico Jacob Chace and Paul Dazeley, our Head of Planning sat down to discuss why this work is so vital.

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May 24, 2022

From Troll to Moderator

A self-proclaimed “free speech absolutist”, Elon Musk has pledged limit the platform’s content moderation policies, open source Twitter’s algorithm and take action to remove bots. But the circus surrounding the takeover suggests that some of the proposed changes are likely to threaten many Twitter users’ rights to speak their mind. 

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April 21, 2022

South by Southwest 2022

Every year (pandemics notwithstanding), the TMW strategy team heads out to Austin, Texas for South by Southwest. Have a read of the weird, wonderful, terrifying and inspring things that we learned in 2022.

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April 7, 2022

Algorithm Section

In the latest of the neverending algorithm updates, Instagram has finally reintroduced options for users to see posts in chronological order, but what does this mean for brands?

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March 29, 2022

For the Sake of Transparency

What does the UK workplace look like for trans and non-binary folk?

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February 28, 2022

The forgotten, trans-focussed past of modern drag culture

Trans and drag issues have been intricately linked in recent history, but it's important to distinguish the two from one another.

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February 2, 2022

Something for the weekend

Why brands selling ‘embarrassing’ products need a direct-to-consumer strategy.

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June 18, 2021

Gender-balanced leadership: It’s time for a reset

International Women’s Day sparked valuable discussion around women’s path to leadership in the ad industry – but how do we turn talk into action?

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