May 24, 2022

From Troll to Moderator

A self-proclaimed “free speech absolutist”, Elon Musk has pledged limit the platform’s content moderation policies, open source Twitter’s algorithm and take action to remove bots. But the circus surrounding the takeover suggests that some of the proposed changes are likely to threaten many Twitter users’ rights to speak their mind. 

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April 21, 2022

South by Southwest 2022

Every year (pandemics notwithstanding), the TMW strategy team heads out to Austin, Texas for South by Southwest. Have a read of the weird, wonderful, terrifying and inspring things that we learned in 2022.

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April 7, 2022

Algorithm Section

In the latest of the neverending algorithm updates, Instagram has finally reintroduced options for users to see posts in chronological order, but what does this mean for brands?

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March 29, 2022

For the Sake of Transparency

What does the UK workplace look like for trans and non-binary folk?

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February 28, 2022

The forgotten, trans-focussed past of modern drag culture

Trans and drag issues have been intricately linked in recent history, but it's important to distinguish the two from one another.

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February 2, 2022

Something for the weekend

Why brands selling ‘embarrassing’ products need a direct-to-consumer strategy.

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June 18, 2021

Gender-balanced leadership: It’s time for a reset

International Women’s Day sparked valuable discussion around women’s path to leadership in the ad industry – but how do we turn talk into action?

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March 4, 2021

Handling Hot Potatoes

As Hasbro’s decision to rebrand Mr Potato Head prompts an intense online debate, what are the lessons for brands to learn?

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March 1, 2021

Community Marketing: Time to Hero Local

How brands can appeal to our resurgent sense of community: 6 steps to make an impact through local marketing.

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February 11, 2021

Blinded by the likes

What social media's role in the Super Bowl tells us about the importance of reactivity

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