Infiniti. The drive to become
INFINITI wanted a campaign to showcase their range of all-wheel drive cars but did not have the media firepower to compete with the usual German premium manufacturers. Our solution was to develop an overarching theme for all their communications that could flex depending on the message needed. Through smart media placement, high production values and a creative consistency on all channels and through the customer journey, we were able to give a perception of scale.
13% more qualified web visits
46% increase for car configurations started
182% increase in test drives
39% increase in directly attributable sales
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