Supporting Sony Mobile with the product launch of the new Xperia XZ Premium, we played on the insight that we’re all beginning to take technological advances for granted – and in the process, missing the joy they could bring. So we called on a group of people who always embrace the wonderful: children.
In a series of faux science experiments, our mini scientists brought three amazing features to life: the world’s first Super Slow Motion recording in a smartphone, Hi Resolution Audio, and the world’s first 4K HD recording in a smartphone. Originally slated as social activity, the films were loved so much by regional marketing teams that they ran on TV around the world. As ever, the campaign was augmented by a raft of influencer and social activity.