Delivering best-in-class CRM across the customer lifecycle

Vodafone Thinking outside the inbox

VeryMe Rewards teaser, created by our in-house MOVE Studios

We’re proud to work with Vodafone as a strategic and creative agency partner, fusing data and creativity to deliver standout work across the customer lifecycle, driving value and revenue for Vodafone across multiple touch points.
We take a smart holistic approach, using test and learn optimisation to drive ever better results, and making innovative use of the latest tech including AI and Real-Time Personalised Video platforms.
From welcome journeys to retention, from monthly newsletters to launching a whole new loyalty proposition, we work across the entire portfolio to ensure every email, video and social asset is highly crafted, and highly effective.

Results

• Our teaser campaign to launch Vodafone’s VeryMe Rewards, resulted in more than half a million offers claimed by customers within the first two weeks alone
• Increased NPS score year-on-year to a record 26 points
• We reduced call-centre traffic by 5,000 calls per month pushing customers towards self-service through our revamped welcome journey
• Established new innovative channels to engage customers such as RCS and Personalised Videos