Using social to build brand affinity with Gen Z

VOXI. Drop

In the face of an increasingly competitive mobile landscape, VOXI needed a fresh way to build brand affinity with its Gen Z audience.

Inspired by streetwear brands, we created VOXI Drop – a rewards programme born out of ‘drop culture’, designed around limited releases and building buzz on social media, before dropping exclusive offers and content each month.



The initiative redefined loyalty in the telco sector: generating 25 million organic media impressions at launch and 36,000 redemptions

  • Brand affinity increased by 20%
  • Social followers increased by 60%
  • 33% open rate (5% above industry average) and an impressive 19% CTR
  • (16.8% above industry average, source: mail chimp)

DMA Awards 2019 Silver, Utilities and Telecommunications
The Loyalty Magazine Awards 2020 Winner, Loyalty Re-Defined


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