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Campaign School Reports 2018

Campaign School Reports 2018

Campaign's School Reports is the definitive assessment of how the biggest advertising agencies performed in the last year - which is why we are delighted to say we achieved an 8 out of a possible 9.

Read on to see what Campaign had to say about TMW Unlimited…

"TMW Unlimited was a close contender for Campaign’s 2017 Customer Engagement Agency of the Year – an award it won in 2016. Despite being pipped to the post by Wunderman, it can look back with satisfaction at a creditable year.

It recorded its best new-business year to date with fee income up £3.3m during the last financial year and turnover rising 5% year on year. At the same time, net margins reached 14%, bolstered by extra income from Morrisons, Coty, Nissan Europe and Shell Retail, which named TMW as its lead digital and internal communications agency.

On the creative front, TMW didn’t disappoint. There was a Lynx campaign with boxer Anthony Joshua, as well as work for Voxi, the Vodafone youth brand, which gave 10,000 customers the chance to design their own smartphone case or pick a design by one of three artists.

Indeed, its creative prowess resulted in it becoming the only UK customer agency to be shortlisted in the film category at the Cannes Lions, for the Lynx campaign "Men in progress", a series of videos in which a cross-section of men talk candidly about a range of personal topics.

Meanwhile, the agency viewed its transition from PLC to privately owned business as the opportunity to re-invest and respond to client demands. One result was TMW Interactive, a division combining its technology and user experience teams to provide a "silo-free" approach.”

This article was originally published on Campaign.