Campaign School Reports 2019
Campaign's School Reports is the definitive assessment of how the biggest advertising agencies performed in the last year - which is why we are delighted to say we achieved an 8 out of a possible 9 for the second year in a row.
Read on to see what Campaign had to say about TMW Unlimited…
In a year of strong performances from many of the UK’s top customer engagement agencies, TMW Unlimited demonstrated more than anyone that great creativity is no longer the preserve of traditional ad agencies. The pièce de résistance was its "Armistice Day" film (pictured) for Westminster City Council, which was screened on the Piccadilly Lights site for 60 minutes on 9 November to mark the centenary of the end of the First World War. The film used the simple visual motif of marching boots to illustrate with devastating effect the human cost of the war.
Elsewhere, the agency created an ambitious campaign for GSMA, the international body for mobile network operators, which profiled the ways mobile technology was transforming people’s lives around the world. TMW also launched a multifaceted campaign for Unilever skincare brand Simple with Little Mix, which involved a limited-edition product range and content partnership with Superdrug.
In new business, TMW racked up 23 wins when sub-brands Navigate Unlimited and Things Unlimited are included. Among them was more business from existing clients Shell, HSBC and Ferrero, plus new additions National Savings & Investments, Genius Foods and Clarion Housing Group. Former project clients Emmi, Danone and NEST Pensions also gave the agency retained status.
AGENCY’S OWN SCORE: 8
CAMPAIGN’S SCORE: 8
From the headmistress: A strong performer
2018 in the agency's words
We pushed ourselves harder than ever this year – and it more than paid off. We won 18 new accounts. No losses. Brought home a clutch of awards. And grew the business by investing in our Motion, Interactive and Martech teams. In November, we took over the famous Piccadilly screens in their entirety – a genuine world first that helped Westminster Council mark Armistice centenary weekend. Over the course of an hour, our carefully choreographed, highly emotive experience drew in thousands of passers-by and made incredible waves on local and national media. This was work, and a year, to be proud of.
This article was originally published on Campaign.