Diageo.
theBar.com.

Brief

Create a multi-platform consumer Pan-European website aimed at inspiring and educating consumers in the art of making spirits-based mixed drinks and cocktails for any social occasion.

Our Solution

TMW Unlimited built a fully responsive website that works seamlessly across mobile, tablet and desktop devices. The site features a large variety of recipes, categorised by type of spirit (whisky, vodka, gin, rum, liqueurs and speciality), occasion and the complexity level of the mixed drink or cocktail. Recipes range from simple mixers, such as Gordon’s and Tonic, to more advanced cocktails, such as Strawberry Pomegranate Martini – catering for everyone from party hosts to budding bartenders.

The site also allows users to comment on and share recipes via social media platforms. Consumers can add recipes to their list of ‘favourites’ and assemble a shopping list that can be transferred directly to their preferred online grocery store. This function is a first for any Diageo website. The site also features supporting content such as ‘how to’ videos, serving recommendations and food pairings.

Results

  • Averaging well over 300,000 visits per month
  • >50% of traffic coming from mobile or tablet devices
  • 2–3 mins average dwell time
  • 4–5 average page views per unique visitor
  • 100+ social shares per week

We employed a range of innovative technologies and techniques to deliver a seamless and intuitive multi-channel experience which will intelligently influence the consumer across the path to purchase.

TARIQ KHAN
Head Of Project Management