Brand building. In every sense.
VOXI has fulfilled over 10,000 phone cases to new customers since launch.
The activity was listed in Campaign’s Top 10 Customer Engagements of 2017.
Most importantly, it kicked off VOXI’s ongoing relationship with youth culture, not just building the VOXI brand, but helping to build the individual brand of each artist involved, exploding their social following, and giving them a platform to launch their careers and attract further brand commissions.
Follow the three artists on Instagram: @super___freak, @tomabbissmithart, @rosie.illustrates
Charlotte Rembalski, Marketing Communications Manager at VOXI says: “The VOXI x Artists campaign is a great demonstration of what VOXI is all about: supporting young UK talent and celebrating youth culture in all its forms.”
Tom Harman, Creative Director at TMW says: “We wanted to break away from the current influencer model of reaching out to YouTubers. Instead, we found three emerging UK artists - all recent grads from art school - and handed over the control to them. The result is a genuine collaboration that truly taps into the passion points of our audience.”